Sorenson Communications

Sorenson Communications provides Video Relay Service (VRS) and other communications services to the Deaf and Hard-of-Hearing community. Their technology helps people in amazing ways. But for years, their image and their messaging focused more on the technology and less on the helping. Rivetal helped them change that.

Sorenson's new look is lighter, softer, more engaging and, above all, more focused on the people whose lives they improve. The complete rebrand spanned a huge variety of media including corporate collateral, advertisements, websites, video and more.